Scotties, a leader in the tissue industry, is pleased to announce the top 12 finalists in its TREES ROCK! video contest including a group of 3rd graders from Grandview Elementary School in Erie, PA. The Grand Prize winner will receive $10,000 for their school to use towards a sustainable project, such as tree plantings, updated / recycled playground equipment and energy efficient lighting. Kids who entered the contest were required to create a 3 minute video on the importance of trees -- to themselves, to their school, and to their community.
Led by teacher Cheryl King, the 3rd graders are learning to care about the environment and love learning how to conserve resources – they even head up a school-wide recycling program that has been going on for many years.
On hearing they were finalists one third grade student exclaimed “I’m really excited because we made it so far. It’s like a really big deal for all of us!”
110 students worked together to create a video that depicted a world without trees. The student woke in shock to find that they no longer had desks, pencils, books or paper causing the school’s productivity to come to a standstill.
Students were encouraged to be as creative as possible in their entries – for example, by creating a poem, a play, a speech, a song, or a dance. After rigorous scrutiny by a panel of judges, entries from around the country were narrowed down to the 12 best in the categories of most compelling relative to theme, clarity of message, and creativity.
Winners will be chosen by voters across America who can watch the top videos and vote for their favorite from January 14th through February 14th on www.scottiestreesrock.com.
“Scotties passion about the environment can be seen in our 3-to-1 promise where for every one tree we use, we plant three in its place,” says John Robertson, Scotties Marketing Director. “Over the last 50 years, J.D. Irving, Scotties’ parent company has planted 850 million trees in North America. We are so excited to spread the message of sustainability to the next generation!”