Experiences are important to our everyday lives. We can learn from them whether they are traditional, physical, or offline experiences.
Experiences can be determined and found by discovering their boundaries. While many experiences are ongoing, sometimes even indefinitely, most have edges to define their start, middle, and end. Much like a story, these types of boundaries help us categorizes these experiences into meaning, pacing, and completion.
Each and every experience requires an attraction, engagement and a conclusion. The attraction starts the experience. The engagement is the experience. The conclusion provides a resolution.
Recently, a faculty member of an art school in my area informed me about experience design. As a young furniture and interior designer, I immediately became intrigued with this idea that one can be a designer of experiences. And while as I design, I’m interested in how my designs will generate reactions, I never really considered being an experience designer—until now.
Nathan Shedroff has been an information and interface designer for over 12 years. He introduced experience design to world. More information can be founded on his site: www.nathan.com/ed
While everything is an experience in one way or another, there is something important and special to many experiences that make them worthy of discussing. The elements that contribute to superior experiences are knowable and reproducible, which makes them designable.
Experience design is a new, yet, a recognizable name. This particular category of design overlaps and encompasses many different design disciplines. These design disciplines include theatre, graphic design, storytelling, exhibit design, theme-park design, online design, interior design, architecture, culinary artistry, and so forth.
As these design philosophies and ideals are being introduced to all of us, what does this mean for future designers? Will these theories be impactful and world altering to designers and design as we know it?
All experiences are important. As my hungry mind finds more and more information about experience design, I can’t help but wonder where all this information is willing and/or able to take me.
More to come.