At Monday’s school board meeting, officials unanimously approved a one-year contract with licensing group LRG Prep LLC to sell Seneca Valley trademarked apparel in regional and national retail stores, including Dick’s Sporting Goods.
Seneca Valley would receive a 50 percent royalty fee on the merchandise sold, according to the district. There is no cost to Seneca Valley in the agreement.
“I am an advocate of this group,” said athletic director Heather Lewis, who said she previously worked with LRG at the collegiate level.
LRG Prep is a Michigan-based company that merchandises products for high schools. They will be given the right and license to use Seneca Valley’s school name, nicknames, mascots, logos, designs and graphics and to authorize the distribution and sale of Raiders apparel to LRG-approved vendors.
According to the district, it’s a way to bring revenue to the district while increasing Seneca Valley’s visibility in the area. North Hills School District approved a similar agreement with LRG in September.
One of the retailers LRG works with is Dick’s Sporting Goods. Lewis said the Raiders merchandise would be included in the Dick’s superstore that is opening on Route 228 in Cranberry the weekend of October 19.
“I think that with that superstore in our district, I don’t want to have Mars and Pine-Richland and North Allegheny on the shelves and not Seneca Valley,” Lewis said. “I think it’s a great thing for the district.”
Lewis said one of the manufacturers LRG works with is Under Armour, which is the brand of clothing the Seneca Valley logo would be printed on. There also is talk of LRG adding Nike in the future, she said.
The contract goes into effect immediately. District spokeswoman Linda Andreassi said the plans are to have Seneca Valley apparel in stores before the holidays.
Lewis emphasized the agreement would not prevent the district’s booster groups or other nonprofits from selling or marketing Seneca Valley materials. Raiders gear also is sold through the district’s online spirit store, which was approved last year.
Andreassi pointed out most of the items sold through the district’s spirit store are pajama paints, T-shirts and backpacks. The Under Armour products sold in the Dick’s store would be different in both style and quality.
“I think both entities can thrive in it,” Lewis said.
Because there is no estimate yet on what sales will bring in, Seneca Valley does not have definite plans for where the revenue will fit in the Seneca Valley budget. However, Superintendent Dr. Tracy Vitale suggested the money would be used to benefit the district—and taxpayers.
“I think any bit of revenue that this district can attain will certainly be used then to defray costs that may have gone up or maybe put off on the taxpayers,” she said.
What do you think? Are you excited Seneca Valley gear will be sold in Dick’s Sporting Goods stores? What kind of revenue do you think this will bring for the district?
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